Purple Shampoo is purple- or violet-colored shampoo that distributes colored pigments in the hair strand, in order to neutralize the appearance of brassy, warm, orange-ish tones.

Purple shampoo is specially formulated for natural/dyed hair in order to remove brassy tones and return hair to a cooler color tone. Brass tones occur in colored hair after a while and appear as warm, yellow tones which are generally unwanted. Using Purple Shampoo keeps lightened and colored hair cleansed, fresh and cool-toned.

Purple Shampoo should be used once or twice a week, or less, as needed. It is not meant to replace a daily shampoo, and is used in order to manage and maintain blonde or silver/gray hair. Some even use Purple Shampoo on dry hair, before they enter the shower. Should be used sparingly so as not to darken the hair.

Yes! If you’re looking for vegan personal care products, you’ve come to the right place. This product is Certified Vegan so you can rest assured it contains no animal ingredients or by-products.

Yes! For every six bottles of Maple Holistics products that you return to us by mail, you will receive a free bottle of shampoo or have an equivalent donation made to an environmentally-friendly charity if you’d prefer! Check out our recycling program here.

For best results, it is recommended that you follow up with a nourishing conditioner. But this doesn’t have to be our Purple Conditioner. Any conditioner which takes care of your colors and provides proper moisture may be used.